• Everything
    Will B-OK

A Small Treat Filled with Korean Warmth,
HODU GWAJA

In Korea, there is a beloved snack that has long accompanied travelers on their journeys.
It is none other than HODU GWAJA (Korean Walnut Pastry).

The outside is tender with a slight crispness, while the inside is moist and rich in flavor.
With just one bite, it evokes childhood memories and the comforting touch of a mother’s hand.

Once a familiar sight at train stations and highway rest stops,
where its rising steam would catch the attention of passersby,
HODU GWAJA has now become one of Korea’s most iconic snacks.

For some, it’s the taste that marks the beginning of a journey.
For others, it’s a nostalgic flavor that brings back memories of home.
Though small in size, each HODU GWAJA is filled with Korean sentiment, warmth, and sincerity.
Experience the heart of Korea through a single warm bite of HODU GWAJA (Korean Walnut Pastry).

HODU-GWAJA in a paper bag
Signature Red Bean & Butter HODU-GWAJA Gift Set

The First to Create
Red Bean & Butter HODU GWAJA

Bokhodu began as a small shop tucked away in a quiet alley.
In the early days, there were many times
when not a single customer came by. But we never gave up.
We quietly focused on research and put in endless effort.

As a result, Bokhodu broke away from the traditional image
of HODU GWAJA (Korean Walnut Pastry)
and reimagined it with a modern twist,
creating the very first red bean and butter HODU GWAJA.

By blending tradition with trend, our red bean and
butter pastries brought fresh energy to
the K-dessert market, and today, Bokhodu is
loved for its unique flavor and personality.

At the center of Bokhodu’s journey
was a small gesture of comfort and a spirit of positivity.
Everything will B-OK!

When you share good fortune, it comes back to you even greater.
Bokhodu will continue to create even more diverse and
delightful HODU-GWAJA so more people can share
happiness through this beloved treat. Until the day it
becomes a dessert enjoyed around the world, beyond Korea.

Someone offering a walnut gift set with both hands

Everything
Will
B-OK!

EVERYTHING WILL B-OK!

  • From a Quiet Alleyway
    to the World

  • The Birth of
    Red Bean & Butter
    HODU GWAJA

  • Reached 100 Stores
    in Record Time

  • First Korean Brand to
    Expand Globally

  • From a Quiet Alleyway
    to the World
  • The Birth of Red Bean & Butter
    HODU GWAJA
  • Reached 100 Stores
    in Record Time
  • First Korean Brand to
    Expand Globally
  • 조용한 골목에서
    포기 대신 가능성을 고민했습니다.
  • 익숙한 전통간식에 새로운 조합을 더해
    복호두만의 맛이 탄생했습니다.
  • 좋은 맛은 결국 사람을 모으고,
    우리는 그렇게 100번째 문을 열었습니다.
  • 해외에서 ‘어 복호두다!’ 그 한마디에
    우리의 모든 노력이 담겨 있습니다.
    그리고 우린, 멈추지 않고 계속 나아갑니다.
    Fukuoka, Chuo Ward, Daimyo, 1 Chome-12-61

Brand
Identity

BOKHODU HODU KWAJA
福
복호두
복호두 전체 BI
  • 01

  • 02

  • 03

Meet Hobok & Boko

HOBOK

Hobok & Boko

& BOKO

  • Round and cute,
    just like a HODUGWAJA

    Hobok

    New flavors? New friends? Always ready to go.
    Meet Hobok, the charming heart of a village filled with the rich
    aroma of roasted nuts. An ENFP adventurer, full of curiosity
    and passion for the world.

    When in doubt, take a bite.
    When unsure, take the leap.

    A friendly spirit who never hesitates to act.
    With a bright smile and natural charm,
    Hobok gets along perfectly with all the butter buddies.
    Even in unfamiliar places, his positive energy brings happiness wherever he goes.

  • Wishing happiness for everyone!

    Boko

    If you smell something nutty and delicious, that means Boko is nearby.
    Boko is a swallow whose eyes sparkle the brightest while baking.
    An ENFJ peace-lover, Boko is a joyful messenger who fills every corner
    of the village with warm aromas and an even warmer heart.

    "I baked these thinking of you today!"
    "I may not have wings, but I feel like I’m flying!"

    For Boko, baking isn’t just a hobby or a skill, it’s everything.
    Boko doesn’t just bake ordinary HODU-GWAJA, but ones filled with good fortune.
    Always sharing freshly baked HODU-GWAJA with friends,
    Boko never forgets to say, “Wishing you lots of luck.”
    The HODU-GWAJA made with Boko’s kind heart brings happiness
    to everyone in the village.

The contents of Hobok & Boko's

The Story of
Hobok & Boko

Welcome to the world of Bokhodu.

Wallpaper

Meet Hobok and Boko in seasonal themes,
now available as background wallpapers
for both PC and mobile.

A space where
warmth lingers

Just like a freshly baked
Red Bean & Butter HODU GWAJA

At Bokhodu, we hope every visit feels comfortable and special.
Our interior features warm cream tones and natural wood finishes,
creating a calm and relaxing atmosphere in the heart of the city.

With a clean, modern design enhanced by soft lighting and gentle textures,
the space offers a refined yet approachable ambiance with a sense of style.

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