-
-
Everything
Will B-OK -
A Small Treat Filled with Korean Warmth,
HODU GWAJA
In Korea, there is a beloved snack that has long accompanied
travelers on their journeys.
It is none other than HODU GWAJA
(Korean Walnut Pastry).
The outside is tender with a slight crispness, while the inside is
moist and rich in flavor.
With just one bite, it evokes childhood memories and the comforting
touch of a mother’s hand.
Once a familiar sight at train stations and highway rest stops,
where its rising steam would catch the attention of passersby,
HODU GWAJA has now become one of Korea’s most iconic snacks.
For some, it’s the taste that marks the beginning of a journey.
For others, it’s a nostalgic flavor that brings back memories of
home.
Though small in size, each HODU GWAJA is filled with Korean
sentiment, warmth, and sincerity.
Experience the heart of Korea through a single warm bite of HODU
GWAJA (Korean Walnut Pastry).












The First to Create
Red Bean & Butter HODU GWAJA
Bokhodu began as a small shop tucked away in a quiet alley.
In the early days, there were many times
when not a single customer came by. But we never gave up.
We quietly focused on research and put in endless effort.
As a result, Bokhodu broke away from the traditional image
of HODU GWAJA (Korean Walnut Pastry)
and reimagined it with a modern twist,
creating the very first red bean and butter HODU GWAJA.
By blending tradition with trend, our red bean and
butter pastries brought fresh energy to
the K-dessert market, and today, Bokhodu is
loved for its unique flavor and personality.
At the center of Bokhodu’s journey
was a small gesture of comfort and a spirit of positivity.
Everything will B-OK!
When you share good fortune, it comes back to you even greater.
Bokhodu will continue to create even more diverse and
delightful HODU-GWAJA so more people can share
happiness through this beloved treat. Until the day it
becomes a dessert enjoyed around the world, beyond Korea.

Everything
Will
B-OK!
-
From a Quiet Alleyway
to the World -
The Birth of
Red Bean & Butter
HODU GWAJA -
Reached 100 Stores
in Record Time -
First Korean Brand to
Expand Globally
Brand
Identity
-
01
-
02
-
03
Meet Hobok & Boko
HOBOK

& BOKO
The contents of Hobok & Boko's
The Story of
Hobok & Boko
Welcome to the world of Bokhodu.
Wallpaper
Meet Hobok and Boko in seasonal themes,
now available as background wallpapers
for both PC and mobile.
A space where
warmth lingers
Just like a freshly baked
Red Bean & Butter HODU GWAJA
At Bokhodu, we hope every visit feels comfortable and special.
Our interior features warm cream tones and natural wood finishes,
creating a calm and relaxing atmosphere in the heart of the city.
With a clean, modern design enhanced by soft lighting and gentle textures,
the space offers a refined yet approachable ambiance with a sense of style.
01
00